Inaugural 'Made in Morocco' Label Recognizes Local Enterprises
Recently, nearly 80 industrial enterprises in Morocco were awarded the inaugural certificates of the 'Made in Morocco' label. This significant certification was officially launched during the third National Industry Day held in November 2025 and marks the first complete cohort of companies to be recognized under this initiative. The announcement was made by the Minister of Industry and Trade, Ryad Mezzour, at a ceremony in Casablanca last week, highlighting a pivotal moment for the Moroccan industrial landscape.
The 'Made in Morocco' label aims to operationalize a sovereign industrial branding initiative that has been in development since the onset of the COVID-19 pandemic. The pandemic underscored the vulnerabilities associated with excessive dependency on imports, prompting a reevaluation of local production capabilities. Mezzour emphasized that the label signifies a national ambition to cultivate a resilient, innovative, and competitive industrial sector. This certification not only honors the dedication of companies striving for excellence but also plays a crucial role in bolstering international confidence in Moroccan products.
Promoting Local Production and International Recognition
Mezzour connected the initiative directly to the government's industrial policy priorities, which include enhancing local value chain integration, promoting competitive import substitution, and solidifying Morocco's export market share amidst rising global competition. Mounir El Bari, the President of the Federation of Forest Industries, Graphic Arts, and Packaging (FIFAGE) within the CGEM, echoed these sentiments, describing the recognition of this first cohort as a momentous achievement for the Moroccan business community. He articulated that the label transcends mere origin certification; it embodies a broader ambition of generating increased added value, supporting employment opportunities, and nurturing Moroccan brands that aspire to gain international acclaim.
The 'Made in Morocco' label is available to domestic producers on a voluntary basis, serving as a certification that attests to Moroccan origin, conformity with safety standards, and compliance with relevant regulatory requirements. Importantly, it ensures complete mastery of the manufacturing process through a stringent self-monitoring system that guarantees full product traceability. The selection of companies for this label involved a thorough evaluation process based on international best practices, including the analysis of conformity evidence, on-site audits, and a continuous monitoring mechanism to ensure the label's long-term sustainability.
In a time when global supply chains are undergoing significant restructuring, and 'made in' designations are regaining importance for buyers, governments, and consumers, Morocco's establishment of a national industrial label positions the country as a producer of traceable, quality-controlled goods. This designation is poised to gain increasing commercial significance in European, African, and Gulf markets in the years to come.
As reported by northafricapost.com.
